The Marketing War: England Fan Academy vs Argentina’s Falklands Claims


Danish brewing company Carlsberg has come with a great and funny commercial ad (as usual, shall we say!) to show its support to the England national team at the Euro 2012 Tournament.

It shows an imaginary “England Fan Academy” where England fans are taught how to become “great fans” and to support their team through goal celebration or English summer weather conditions, etc.

Then… it also features a two-second appearance of Diego Maradona (well… a lookalike!) who is seen washing the floor with a mop at the Academy. [it can be seen at 1:05 on the video!]

The advert, who Argentinians say it “insults” them, has sparked anger on Twitter and Facebook from the South-Americans, who now ask for a boycott of the Danish firm’s products.



The Carlsberg advert can, of course, be seen as a direct response to Argentina Presidency’s controversial Olympic advert, broadcasted last month, that was showing an Argentinian hockey player, Fernando Zylberberg, exercising on a British war memorial in in the Falklands capital Port Stanley, ahead of the London 2012 Olympic Games, boasting: “To compete on English soil, we are training on Argentine soil.” Zylberberg who has, since, been dropped from the national team!



Argentina 1.

England 1.

Who will have the last word?

Let’s wait and see… and enjoy! That is, for as long as that “war” remains a marketing one!



Copyright © 2012, J.N. PAQUET – All rights reserved.
Creative Commons License


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J.N. PAQUET is a children’s author and journalist who lived in France for 20 years, in Britain for 10 years and in Brazil for 3 years. Father of three trilingual children, he has written over 40 children’s books — translated into nine languages — including the highly acclaimed bilingual children’s books series “The Book of The Animals” and “The T-RRIBLE.” Through his books, he aims to promote literacy and bilingualism around the world, promote fun-learning as a positive attitude towards reading and provide inspiration for the next generation of young readers and writers. To learn more about J.N. PAQUET and his works, please visit his website, at: www.jnpaquet.com and follow him on Twitter, at: @jnpaquet Find his books, at: www.jnpaquet-books.com


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